Instant Action Goes Live With Instant Jam, Embeddable Gaming Commences

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The GamesCom conference has begun this week in Germany, and so the gaming news is obviously flowing from Europe. Instant Action is a U.S.-based startup that got their initial services underway in one form or another earlier this year, but now their first actual software is going live. It's a big moment for the company, but it may just be an even bigger moment for the industry as a whole. Gaming hasn't changed too much over the past few years, but the thought of free, embed-friendly gaming that's as easy to use

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