Businesses not stampeding from Second Life

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Filed under: Opinion, Second Life, Virtual worlds

While the media focuses on a few high-profile business departures from Second Life, it isn't fair to assume (as many writers have) that businesses are stampeding out of Linden Lab's virtual environment. If anything, business use of Second Life continues to surge, but it isn't the same kind of usage. Indeed, the sort of usage that is in decline is the sort that can barely be called usage at all.

Much of the sort of business usage that you've heard about through the media are self-promotional usages. Sites intended to boost the image of businesses such as Comcast (mistargeted) or Wired (no target) have largely fallen flat. There are more enterprises using Second Life. They're just not the uses that you normally hear about.

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Businesses not stampeding from Second Life originally appeared on Massively on Sun, 07 Dec 2008 10:00:00 EST. Please see our terms for use of feeds.



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