Linden Lab responds to blog back-off

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Filed under: News items, Opinion, Second Life

You may recall our coverage of the state of the main Second Life blog this week, which drew a very prompt response from virtual environment operator Linden Lab.

The Second Life blog has been steadily transforming from a communications tool that conveys information to users into a marketing and promotional tool, whose target audience seems to be those who do not currently use Second Life, with an increasing number of posts that seem to be purely promotional.

Lab CEO Mark Kingdon's post in July seemed to be little more than a brochure in the final analysis. Granted, Linden Lab seems to have no other prominent venue for publishing this sort of material, but the ongoing repurposing of the blog from communications tool to promotional tool is an interesting process to watch over time.


Indeed, the Second Life blog seems to have now completely shuttered except for marketing and promotional purposes, though Linden Lab's response to our story indicates that they have other plans for it -- though quite what, is not made completely clear.

Are you a part of the most widely-known collaborative virtual environment or keeping a close eye on it? Massively's Second Life coverage keeps you in the loop. Continue reading Linden Lab responds to blog back-off



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