Give us more worlds, Linden Lab

[RSS FEED]

Filed under: Business models, Culture, Opinion, Second Life, Virtual worlds

As Linden Lab continues to evolve Second Life towards a one-size-fits-all 'world'-product it encounters a wide variety of problems and issues. For example, existing users for whom the change means that the product is no longer the one they signed up for, while still not necessarily guaranteeing that it will attract potential customers. What Linden Lab has right now is a single 'world' product riding on top of a technology that is intended to be a platform that supports multiple worlds. (Technically there's three worlds, actually, the main grid, the preview grid and the teen grid, but there's barely any differentiation to be had, and no crossover at all)

One-size-fits-all doesn't just doesn't work in the mass-market. Otherwise there'd only be one kind of iPod. What the Lab really needs is a number of differentiated 'world'-products, each offering something a little different. If inter-grid teleportation is all that it promises to be, this could be the perfect solution to many of their policy woes.


Continue reading Give us more worlds, Linden Lab

Give us more worlds, Linden Lab originally appeared on Massively on Sun, 15 Mar 2009 10:00:00 EST. Please see our terms for use of feeds.



Permalink | Email this | Linking Blogs | Comments



More...