Linden Lab to take action against Second Life SEO bots

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Filed under: Business models, Culture, Economy, News items, Opinion, Second Life, Virtual worlds

Looking mostly like fluffy clouds, this box of bots at a gambling site in the Joywind Korea sim in Second Life makes the site seem more popular than it otherwise might be.

Jack Linden, head of Linden Lab's Land Team, handed down the news yesterday. Linden Lab will be taking action against traffic and camping bots (both of which artificially boost a Second Life site's traffic figures, and thus search rankings) starting in one week's time.

It's an interesting move, and for many, one which has been too long coming. It's more interesting however, because of how it is being applied. You see, it isn't the bots themselves that are being targeted, it's the people who benefit from them, and that's not quite the same thing.

Continue reading Linden Lab to take action against Second Life SEO bots

Linden Lab to take action against Second Life SEO bots originally appeared on Massively on Fri, 24 Apr 2009 12:00:00 EST. Please see our terms for use of feeds.




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