Linden Lab to license network advertisers in Second Life

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Filed under: Culture, Economy, News items, Second Life, Virtual worlds

Jack Linden has dropped the next shoe on mainland policy changes in Second Life, while we're expecting plenty more shoes, this one at least seems to have been widely welcomed, increasing the overall crack-down on what are known colloquially as ad-farms.

The short form is 'Network advertising (Ad Farming) will no longer be permitted on the Linden Mainland unless you have a written agreement with Linden Lab (essentially meaning a license to advertise)', writes Jack. There's additional explanations and caveats to that, though. The last policy post on ad-farms was certainly considerably deficient and seemed to cause more problems than it solved.

Users who are are operating advertising networks that are infringing this policy have until 1 October 2008 to obtain a license and comply with the terms of that license, or to remove their content. Jack does not say what will occur otherwise, but content-removal and account-sanctions are the safe bet.

Are you a part of the most widely-known collaborative virtual environment or keeping a close eye on it? Massively's Second Life coverage keeps you in the loop. Continue reading Linden Lab to license network advertisers in Second Life



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