Is Linden Lab wasting its time on the existing Second Life population?

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Filed under: Business models, Culture, Economy, Opinion, Second Life, Virtual worlds

Going over the Second Life metrics that are available to us, it seems clear that this virtual environment has reached one of its most significant growth plateaus, and one that it doesn't seem to be able to push past. User-to-user transactions, active users, weekly/monthly logins, all remain very flat.

All the while, more than 9,000 new user accounts are created on the service every day, though the retention rates appear to be extraordinarily low, making up only for what appears to be an almost negligible attrition in the medium- and long-term user-base.

Continue reading Is Linden Lab wasting its time on the existing Second Life population?

Is Linden Lab wasting its time on the existing Second Life population? originally appeared on Massively on Mon, 07 Dec 2009 10:00:00 EST. Please see our terms for use of feeds.




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