Linden Lab isn't daft

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Filed under: Business models, Opinion, Second Life, Virtual worlds

It's tempting to characterize Linden Lab as a goofball organization that consistently makes the wrong decisions, driving their premier product, Second Life, into virtual oblivion. Nothing could be further from the truth.

Success is hard to argue with (not impossible, as many people do try to argue the fact of it anyway), and Second Life is a success for the Lab. While the Lab is as prone as any organization to making mistakes that can be described as avoidable or boneheaded, all the key decisions that have allowed it to become profitable and maintain profitability and growth pretty much went right.

Second Life remains a success. So why does the Lab look like a goof?

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Linden Lab isn't daft originally appeared on Massively on Mon, 28 Dec 2009 11:00:00 EST. Please see our terms for use of feeds.




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