01-14-2010, 06:40 PM
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Avatars blue, Second Life concurrency and transactions rise
Filed under: Business models, Economy, News items, Second Life, Roleplaying, Virtual worlds
The Second Life user-concurrency and user-to-user transaction figures took a bit of an unexpected jump this week, rising sharply after a year of relatively little motion. Through 2009, user-concurrency has been on a slight, though not terribly significant decline, while user-to-user transactions remained flat and rather unexciting.
The sudden rise coincided with an advertising campaign by Linden Lab, where James Cameron's Avatar and Second Life were rather strongly linked in a series of banner advertisements run on YouTube and as a part of Linden Lab's affiliate program.
 Avatars blue, Second Life concurrency and transactions rise originally appeared on Massively on Thu, 14 Jan 2010 17:00:00 EST. Please see our terms for use of feeds.
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