The Sea Monkey experience of avatars

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Filed under: Business models, Culture, Opinion, Second Life, Virtual worlds

So, as you may recall last week Linden Lab responded about what appeared to be Second Life advertisements that capitalized on the recently-released James Cameron film, Avatar.

Linden Lab implied (though didn't actually state plainly) that the advertisements were not intended to cause confusion between Second Life and Avatar.

Since about Christmas (just after previews showing the blue-skinned Na'vi began to become available to the general public) IMVU started running some blue-skinned ads of its own.


It was when we saw the blue-avatared IMVU advertisement that sprung up during the same period that we inevitably started thinking about Sea Monkeys.

There's more similarities going on here than just the visible, so let's rummage around and see if we can't find one of the old advertisements in our files.


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The Sea Monkey experience of avatars originally appeared on Massively on Mon, 18 Jan 2010 10:00:00 EST. Please see our terms for use of feeds.




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