Rivers Run Red with Linden Lab: A Second Life for the enterprise

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Filed under: Business models, News items, Second Life, Virtual worlds

Remember back in August where we predicted that a corporate/enterprise version of the Second Life grid was more or less inevitable? Well, that appears to have functionally come to pass, though the details are still hazy.

Rivers Run Red has partnered up with Linden Lab to provide a product called Immersive Workspaces to (what appears to be primarily) the global enterprise corporate market. Immersive Workspaces is a fusion of Second Life grid technology along with a blend of Second Life objects, web-sites and web-services, all apparently very tightly integrated.

As a part of the partnership, each company may either individually or jointly sell and market each other's products, and Linden Lab has an exclusive license to Rivers Run Red's Immersive Workspaces product. For its part, Rivers Run Red will provide "product and content development services to Linden Lab's clients and developer community". Right now, the only known customers of Immersive Workspaces appear to be Unilever and Diageo.

Are you a part of the most widely-known collaborative virtual environment or keeping a close eye on it? Massively's Second Life coverage keeps you in the loop. Continue reading Rivers Run Red with Linden Lab: A Second Life for the enterprise



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