Unstaffed virtual presences a potential danger. Staffed presences an opportunity

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Filed under: Business models, Crafting, Opinion, Second Life, Virtual worlds

Got a beef with Comcast? A difference of opinion with the Ontario Public Service? A lousy customer experience with Microsoft? Unstaffed corporate presences in virtual environments like Second Life are the perfect place to share your story with other customers and would-be customers.

It isn't at all uncommon for an organization to throw together a promotional build in a virtual environment, and to basically just leave the marketing message laying around unattended -- much the same way as early ventures onto the Web were little more than scanned brochures. However, in a virtual environment, your presence cuts both ways, as customers are able to readily and freely share and discuss negative experiences with your products and services, too.

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