Online operators avoid balls-up with football trademarks

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Filed under: Culture, MMO industry, News items, Opinion, Second Life, Free-to-play, Legal, Virtual worlds

The last time we saw any statistical data on overall awareness of intellectual property issues, it seemed that awareness of copyright and trademarks was quite appallingly low - and actual accurate knowledge about them was a very rare thing indeed.

Surprisingly few people seem to know their way around the don't-do basics, and with record numbers of trademarks being registered in recent years, it is actually nice to see that some online operators have got a firm grip on things this year.

Honestly, if you tossed a press release on our collective desk touting your virtual environment or MMOG having items or outfits available in support of the 2010 FIFA World Cup South Africa[TM] ... well, it'd probably cause an avalanche of pizza boxes ... but after we got the mess cleared, we'd probably assume that your promotional stuff was littered with unlicensed FIFA trademarks. It's happened before.

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Online operators avoid balls-up with football trademarks originally appeared on Massively on Tue, 29 Jun 2010 21:00:00 EST. Please see our terms for use of feeds.




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