The Virtual Whirl: Is one hour enough to be considered an active user?

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Filed under: Culture, Economy, Opinion, Second Life, Virtual worlds, The Virtual Whirl



It has long been a matter of considerable debate among virtual-environment pundits about what constitutes an 'active user'. In some ways, subscription MMOGs have it a lot easier than many other kinds of virtual environment. You can always count paying subscribers, and that's all that matters.

In a general-purpose virtual environment, free-to-play or 'freemium' model, though, counting active users is important. Trends in active users measure the health of your user communities, as well as allowing you to credibly measure your virtual-world's e-peen compared to that of the competition.

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The Virtual Whirl: Is one hour enough to be considered an active user? originally appeared on Massively on Sat, 05 Jun 2010 18:00:00 EST. Please see our terms for use of feeds.




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