Virtual marketing failures: Apathy or hubris?

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Filed under: Business models, Opinion, Second Life, Virtual worlds

Marketing in virtual worlds, particularly the collaborative virtual environments like Second Life, have been widely considered to have been failures among marketers -- particularly among those marketers who actually attempted it.

Meanwhile, on the education side of things, Ignatius Onomatopoeia has done exactly those things that seem to have escaped almost every Second Life marketing strategy we've seen. Faced with a lack of direction and engagement in his students in the virtual environment, he tested, trialled, adapted and used what actually worked.

Right now, you're probably thinking "Well, thanks a lot, Captain Obvious," and you'd be right. Because it is really, really obvious. It is also something that not many of these marketers actually tried. In fact, they all had a few things in common in their virtual marketing efforts.

Continue reading Virtual marketing failures: Apathy or hubris?

Virtual marketing failures: Apathy or hubris? originally appeared on Massively on Mon, 27 Oct 2008 12:00:00 EST. Please see our terms for use of feeds.




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